FOR COLOR LONGEVITY:
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Here’s Why You’ll Love It
- Free of SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
- Gently cleanses color-treated hair
- Fortifies hair for 3X greater resistance to breakage