There's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary shampoo free from SLE/SLES Sulfates*-a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How's that for fun?
o Gently cleanses with rich lather
o Free of SLE/SLES Sulfates*
o Added softness and smoothness
o Helps keep blondes bright
*SLS/SLES Sulfates = Sodium Lauryl Sulfate and Sodium Laureth Sulfate
ICM Beauty ships Joico Blonde Life Bright Shampoo 300ml to these locations!
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