You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Instantly cool brassy tones and brighten cool blonde hair.
Help maintain healthy-looking hair with brilliant shine.
Nourish and protect fragile blonde hair.
Rich lather gently cleanses hair.
Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.
ICM Beauty ships Joico Blonde Life Shampoo VIOLET 1L/33.8oz to these locations!
Show All Locations