We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel.
It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler.
Fuller, thicker, bouncier hair
24-hour style retention*
Provides long-lasting humidity protection*
Instantly adds shine
Rich lather gently yet thoroughly cleanses hair
Adds instant, lightweight body.
Directions: Apply to wet hair. Lather. Rinse well.
ICM Beauty ships Joico JoiFull Volume Shampoo 1L/33.8oz to these locations!
Show All Locations