Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.
*Compared to top purple shampoos
ICM Beauty ships Olaplex No.4P Blonde Toning Shampoo 8.5oz to these locations!
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