"Moroccanoil® Blow-dry Concentrate is formulated to tame the most unruly, difficult-to-manage hair. The concentrated serum is infused with nourishing argan oil to add smoothness and speed up blow-drying time, while natural antioxidants protect hair and enhance its texture. Hair looks polished, sleek and silky.
To Use: For coarse hair, apply ½ pump and work through hair from mid-length to ends. For textured hair, apply 1 to 1 ½ pumps. Blow-dry as usual. Can be applied to dry hair to add shine and reduce frizz. "