Rusk Str8 Anti-Frizz & Anti-Curl Lotion 6oz

WHAT IS IT? A light, greaseless styling lotion.

WHO IS IT FOR? Anyone with frizzy, curly, or unruly hair who desires smooth, straight, obedient hair.

WHAT DOES IT DO? Temporarily removes curl and eliminates frizz. Blocks humidity for up to 24 hours. Becomes invisible in the hair.

HOW DO YOU USE IT? Apply a dime-size amount to freshly washed, towel-dried hair. Distribute evenly throughout the hair. Style as desired.

Str8 Anti-Frizz and Anti-Curl Lotion is a light, greaseless styling lotion that eliminates frizz and temporarily straightens hair. Contains Thermplex™, a unique combination of ingredients that activates with the heat of a blow-dryer to alter internal curl memory and block the effects of humidity for up to 24 hours. Thermplex is a high performance complex of Panthenol (Pro-vitamin B5) for body and shine plus Dimethiconol Meadowfoamate, a versatile heat-activated conditioner that penetrates the hair fiber to deliver internal body and to modify the hair’s textural curl memory.

INGREDIENTS AND FUNCTIONS: Panthenol (Pro-vitamin B5) provides hair with body and shine. VP/VA Copolymer is for styling and molding. Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate and PPG-1 Trideceth-6 provide thickening and conditioning – leave hair silky and smooth. PEG-60 Hydrogenated Castor Oil adds shine and softness to the hair. Lauryl Methyl Gluceth-10 Hydroxypropyldimonium Chloride is a conditioning and moisturizing agent. Polyquaternium-11 provides improved combability and styling properties. Phenyl Trimethicone makes hair smooth and adds shine. Dimethiconol Meadowfoamate is a conditioning agent that penetrates the hair shaft and improves the condition of the cuticle, as well as the outer shaft. This process is enhanced by the heat of a blow-dryer. Improves combability and shine without surface buildup. PEG/PPG-14/4 Dimethicone and PEG/PPG-20/20 Dimethicone is a combination of silicones that improves combability and enhances shine.